The marketing director of a major telecommunication group retained us to manage a project aiming at launching a new offer to counter upcoming competition threats.

The mission

We analyzed the clients’ needs and expectations; anticipated the competitive reactions; assessed the technological scenarios; proposed a 2 years launch roadmap; defined the launch of a tactical first offer within 12 months.

The main difficulty

To propose and drive an operational plan in an uncertain environment, to take position against the competition without compromising the existing revenues. To preserve the middle term technological options while proposing a first offer in the short term.

The team

A consultant-entrepreneur (HEC option entrepreneurs, 4 years of experience) undertook this project with the support of an analyst and coached by a partner. From an external point of view, a manager challenged the team on a regular basis.