Corporations are increasingly in need of effective innovation models to fuel their long-term growth, and to tackle short-term competitive challenges.
The startup studio model opens-up a new, potentially powerful organizational model for corporations who take entrepreneurial innovation seriously.
The corporate venture model has long shown its limits, as well as other ones such as corporate incubators, direct investment into early stage ventures or into sector specialized funds. With some exceptions, these attempts proved overall relatively ineffective for corporations.
Startup studios have initially emerged as standalone firms exploring a new model to produce technology-based innovation. From 20 firms in 2010, the model now counts more than 300 studios, increasing rapidly. Studios seek, and in many occasions, start to deliver, a superior performance versus older models, especially higher success rates in their ventures.
Although highly efficient, the standalone studio model cannot be copy-pasted. WMI helps established corporations designing a smart corporate studio strategy and organizational model, and to deliver real growth opportunities and value.